DIISHA brings SHOWSTOPPER series as Clean, Credible, Constructive OTT content on healthcare
Source: EODB News | 17 June 2025
New Delhi: India’s premier Piloting Agency Ease of Doing Business today joined hands with MH Films to bring crucial health awareness on breast cancer packaged in an unique Web Series called ‘ShowStopper’ to carry its nationwide awareness campaign of DIISHA one of its flagship digital healthcare pilot project for an unprecedented healthcare transformation touching 90,000 ASHA workers, piloting 72 Districts in 9 states, sampling 1.25 Crore people to screen and test 125 Crore people and build world’s largest transparent and precise digital Healthcare database that is ascertained, quantified, assetized, and amplified.
“Cultural, Credible, Conscious, & Constructive healthcare Content and yet entertaining is a rare combination in a web series today. It servers the purpose to be a starter on breast health and trigger awareness about screening and early detection. We feel threatened with 60% death ratio out of 196000 breast cancer cases detected annually and we could only save 40% women in 2022 because cases were detected in advance stage”
Abhijeet Sinha, Project Director – DIISHA Healthcare Pilot from Ease of Doing Business a tech piloting agency.
DIISHA is an emerging tech pilot to upgrade ASHA workers on PM Sri Modi’s clarion call and prototyping Finance Minister Smt. Nirmala Sitharaman has agreed to give physical infrastructure status to ‘Data Centres’ for easy financing and allowing sectors like healthcare, agriculture to contribute to GDP by monetising their data at these centres and contribute to the GDP.
The talk organised by DIISHA & SHOWSTOPPER in Delhi stirred a conversation that connected with pain women from all age and income groups, demography, and region, triggering this unprecedented start with actress Digangana Suryavanshi, Tannaj Irani, Bakhtiyaar Irani and many other female speakers.
The Web series is complete now and will soon be released on OTT, expected to come out with a grand premiere in August on World Breast Cancer Research Day. Shri Manish Harishankar who has directed this series shared his struggle that how people with experience and business intelligence used to discourage him with speculations that a web-series today without crime, sext, substance, nudity, violence and high budget glamour is not going to see the day light on any OTT but today he is very happy to see how SHOW STOPPER is contributing with DIISHA for a major national cause and steering a social and family conversation around breast, bra and its importance in women health care. He assured the audience that it’s a family show that you can enjoy with your whole family.
Information Section
DIISHA is the future of Indian healthcare; delivering its prototypical architect to design, disseminate and deliver a technically upgraded and augmented healthcare service architecture, that can be ascertained, quantified, assetized, and amplified based on data-driven disease heat maps of population screening and testing; to deploy technologies and resources for care and control with precise and transparent population health management measures. DIISHA is funded on the PPP model, Digital Health Annuity Model (DHAM), making it bankable, viable, affordable, and easily implementable for the state and brings private capital investors to enter into ‘Blended Financing’ and invest in state’s physical and digital healthcare infra to make it sustainable.
EoDB, the piloting agency of DIISHA, is a special purpose entity (SPE) currently India’s premier emerging Tech-Piloting agency, contributing with its pilot projects in micro-level tech-economies across the states and sectors in the macro tech-o-nomic Bharat vision of PM Modi. Extending Ease of Doing Business reforms with evidence-based techpilot programs for private sector since 2014. Exclusively contributing to the vision of our Prime Minister Shri Narendra Modi, being privately held going on ground beyond bureaucratic boundaries to deliver actual Ease of Doing Business at grassroots levels through footprint ecosystem pilots for commercialization of emerging technologies like AI, IoT, Blockchain, Electric Mobility, HealthTech, Drones, Cloud Computing, 3D Printing, Robotics, Automation, Machine Learning, Geospatial, Big Data Centres etc.
